Mr Expert Carpet Cleaning

No website. No tracking. No ads. Start from zero — in a competitive UK market.

Mr Expert Carpet Cleaning had no meaningful online presence. They needed everything built from scratch: a website that looked professional and converted, a full tracking infrastructure, local SEO to rank in Slough, and paid search campaigns to drive immediate bookings.

This was also an international project — coordinating everything remotely from Pakistan for a UK-based client.

Built the entire digital operation from the ground up.

• Full website rebuild on WordPress + Elementor — mobile-first design, fast load times, clear CTAs on every page, trust signals (reviews, certifications, before/after photos), and a logical service structure
• GTM standard container — installed and configured for all client-side tracking events
• GTM Server-Side Container — set up a server container to route conversion data independently of browser limitations and ad blockers
• Facebook Conversions API (CAPI) — routed through the server-side container for accurate, browser-independent conversion data that doesn't rely on the browser pixel alone
• GA4 setup — full property configuration, event tracking, and goal setup for measuring organic and paid traffic performance
• Microsoft Clarity — installed for session recording and heatmap analysis to understand how visitors use the site
• Local SEO service pages — created dedicated pages for each service (carpet cleaning, sofa cleaning, mattress cleaning, commercial) with optimised content targeting Slough, Berkshire, and surrounding areas
• On-page SEO — fixed titles, meta descriptions, heading structure, image alt text, and internal linking across the site
• Google Search Ads — set up and launched campaigns with GTM-connected conversion tracking, targeting high-intent local search terms